FOR THE
NEW WORLD
BORN FROM
A SPARK
99% FOLLOW
THE TREND
ONLY 1%
CREATE IT
DON'T FOLLOW
THE CURRENT
WEAR THE
UNEXPECTED
01 — THE ORIGIN
IT ALL STARTED
WITH A SPARK.
IT STILL DOES.
13.8 billion years ago, there was nothing to follow. No trends, no feeds, no streams. Then a spark flew, and everything began to flow: electrons, rivers, fire, peoples, fashion, algorithms. Since then, humanity has been split in two: 99% go with the current. 1% strike the spark.
CURRENT
The social current: what almost everyone follows without realizing it. The trend, the algorithm, the masses.
FLOW
The other current: the one we create. Energy without equal, always there for anyone who dares.
EVERY ORIGIN HAS A COPY. EVERY SPARK FEEDS THE CURRENT.
WE CREATE
ENERGY.
NOT
NOISE.
N*Society was born where the global current doesn’t quite reach: between a pool table, a scratched vinyl record and a lighter that never belongs to anyone. We don’t come from the industry. We come from running out of steam at the exact moment something was happening.
The asterisk is our spark. It’s in everything we do, and we never explain it. If you’ve made it this far, there’s no need to
02 — OUR THING
FOUNDED
MMXXVI
DISCIPLINE
ENERGY
CATEGORY
NONE
MEMBERS
THE 1%
ORIGIN
THE SPARK
99% FOLLOW.
1% KNOW.
YOU DRESSED DIFFERENTLY
THREE MONTHS BEFORE EVERYONE ELSE
You know who decided
what's on your feed
You’ve explained a
reference nobody got
You’ve never had to ask,
“What is this?”
IF THIS IS YOU, YOU KNOW WHAT TO DO…
JOIN THE 1%
FOR THE
NEW WORLD
BORN FROM
A SPARK
FOUNDED
IN MMXXVI
